Make America Great Again Inc. (MAGA Inc.), a leading super PAC supporting former President Trump’s 2024 campaign, has announced a remarkable fundraising achievement, collecting nearly $70 million in May. This accomplishment signals a robust financial foundation for Trump’s renewed bid for the White House.
In a memo to donors, MAGA Inc. committed to spending $100 million on a substantial advertising blitz this summer. This effort aims to bolster Trump’s presence in key battleground states, which are crucial for securing an election victory against President Biden in their anticipated rematch.
The announcement comes shortly after the Trump campaign, alongside the Republican National Committee (RNC), revealed an impressive combined fundraising total of $141 million for May. This surge in donations was partly fueled by Trump’s recent guilty verdict in a historic trial where he was found guilty of all 34 felony counts, marking the first time a former or current president has faced such a conviction.
In the immediate aftermath of the verdict, the campaign and the RNC reported raising nearly $53 million within 24 hours, contributing significantly to the May total. While MAGA Inc. did not specify how much of its May funds were collected post-verdict, their $70 million haul starkly contrasts with the $12.7 million raised in April, highlighting the dramatic increase.
Trump’s campaign has been focused on closing the fundraising gap with Biden. Notably, in April, the Trump campaign and the RNC out-raised the Biden campaign and the Democratic National Committee (DNC) for the first time. Trump’s support remains strong in public opinion polls across six key battleground states, where he narrowly lost in the previous election.
Taylor Budowich, former Trump aide and CEO of MAGA Inc., emphasized in the memo that despite the guilty verdicts, the fundamental dynamics of the presidential race remain unchanged. He argued that the Democrats’ goal of securing a conviction has not altered voter motivations.
Budowich outlined the strategic importance of capturing the 270 electoral votes necessary for a Trump victory. He noted that Biden’s campaign must maintain strongholds in Pennsylvania, Michigan, and Wisconsin while defending against Trump in the Sun Belt states of Georgia, Arizona, North Carolina, and Nevada. The memo highlighted that the Biden campaign has spent over $135 million on television ads since March, yet MAGA Inc.’s expenditures are nearly on par with Biden’s in Pennsylvania, a critical state for the election outcome.
Georgia was identified as a pivotal state for Trump’s path to victory, with Budowich describing it as the “best gateway to the White House” for the former president.
While MAGA Inc. is the primary super PAC supporting Trump, it faces competition from other groups. The Right for America super PAC, led by Trump ally Sergio Gor, and the newly announced Preserve America, backed by GOP megadonor Miriam Adelson, are also in play.
This summer’s planned ad blitz represents a concerted effort by MAGA Inc. to sway voters and solidify Trump’s position in the critical battleground states, reflecting the high stakes and intense competition characterizing the 2024 presidential campaign.
